It started on an ordinary Tuesday. Our open rates had been sitting comfortably for months, and then overnight they dropped by almost half. The Mailcraft team’s first guess...
Read more →A new sending domain has no enemies and no friends. Mailbox providers score reputation per domain and per IP, not per campaign, so the first message you send...
Read more →Email deliverability rarely dies because of weak copy or a boring subject line. It dies because mailbox providers stopped trusting the sender. At Mailcraft, we built our whole...
Read more →Two years ago, almost one in five emails we sent from Mailcraft.eu just… disappeared. Open rates sat at 18%. Campaigns tanked. We blamed subject lines, redesigned templates, rewrote...
Read more →Deliverability damage sneaks up on you. It’s not a sudden crash - it’s a slow bleed. By the time you notice inbox placement tanking, weeks of reputation erosion...
Read more →Every campaign post-mortem we run at Mailcraft ends up in the same spot. Teams show up convinced the copy flopped or the template looked dated. But the data...
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